What Services are Included in Digital Marketing?

It's estimated that more than 2.9 billion people use social media worldwide, and that number is likely to continue to rise. While most business owners are familiar with the major social media marketing (SMM) platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.), SMM agencies offer a large number of marketing and social media management services to help companies reach the right audience, publish engaging content, generate traffic, and generate sales. Email has been around for quite some time, but the area of email marketing has certainly changed. Today, companies can focus on their segmentation, grow their lists by the thousands, and generate tons of new leads from their list, month after month.

Content marketing is another broad category that encompasses any type of marketing that involves the promotion of content to users. Usually, this covers blogs as a means to generate traffic and video marketing to generate views. A solid content marketing strategy can help your brand reach more potential customers on a wide range of platforms without having to produce a ton of content. You can create new content, market it on a variety of channels, and reap the benefits. Search engine optimization (SEO) is a great place to start with your marketing.

SEO is the process of organically increasing traffic to your website using unpaid methods. As a result, this will help you improve your search engine rankings to make you more visible to potential customers. A good agency can help you see results with your content marketing efforts. The video is no longer “nice to have”. It's an essential, fast-growing medium that you can use across all major content marketing channels.

So, maybe you check all the boxes and you're using every content marketing channel. But how do you get them all to work in perfect harmony? We serve clients across the country, so whether you need lead generation services in Philadelphia, PPC services in Orlando, or social media marketing in Detroit, we've got you covered. This approach allows your company to launch a coordinated effort when it comes to its marketing and advertising initiatives. Each of your strategies, from SEO to PPC, are mutually supportive and work to achieve your overall goals, such as increasing your brand awareness, sales, and revenue. If your company invests solely in SEO and PPC, for example, you'll likely have lower costs than a company that uses SEO, content marketing, PPC, and social media advertising. However, the size of your organization can result in very different budgets.

A company, for example, will almost always have a larger marketing budget than a small business. They can provide SEO, for example, or social media services. If you're considering full-service agencies and specialty agencies, it's essential to understand how they compare. That way, your team can make the best decision for your company when it comes to choosing between the two. A niche agency specializes in an area such as web design or SEO.

If you hired a specialized marketing agency and asked them to help you with an upcoming PPC campaign they couldn't.It's out of their purview meaning your team must manage the campaign internally or partner with a second agency that specializes in paid advertising. Compared to a specialized marketing agency a full-service web agency could help you with your PPC campaign right away. They have several teams with different marketing specializations such as web design paid advertising and online marketing to help with all aspects of marketing and advertising. Since a specialized agency focuses its efforts on one area such as web design it has limited and specialized capabilities.

For example a specialized agency can offer access to exceptional designers but it can't help in other related areas such as SEO.

Digital Marketing

is a multifaceted strategy aimed at addressing customers online reaching them and establishing relationships with them through a wide range of channels and ultimately getting them to make a purchase and more purchases in the future. This digital marketing service helps companies generate leads faster because they don't have to wait for organic reach from SEO or social media. But if you want to accelerate your results marketing services can cost anywhere from a couple of hundred to several thousand dollars a month according to the agency.

You'll get a hassle-free customer experience and in addition it will help your digital marketing strategy reach its full potential. If you're looking to save on digital marketing services, you can do it yourself by becoming an all-in-one digital marketer for your company. This can make planning and executing a successful digital marketing campaign a challenging prospect for most individual entrepreneurs and smaller marketing departments. Companies often partner with full-service digital marketing agencies because they have the experience in specific projects that companies need to carry out such as campaigns to attract potential customers or the redesign of a website.

While full-service and niche marketing agencies offer value it's smart to partner with a full-service web agency when looking to invest in more than one service for the long term. Countless companies have used these important digital marketing services to boost traffic generate leads and attract new customers. Digital marketing agencies that specialize in SEO (search engine optimization) help their clients' websites and website content rank high in search results. If you hire a digital marketing agency to carry out your social media marketing your brand will also gain additional online presence on several social media platforms.

Digital advertising agencies know how to produce eye-catching keyword-filled ads that conform to the best practices of the digital platforms on which the ads appear. A digital marketing agency can be a valuable partner to your business although you may not realize how much they can do for you. Digital marketing agencies employ experts in each of these areas who can help your company execute these essential functions.

AnnMarie Wehling
AnnMarie Wehling

Devoted twitter expert. Lifelong music trailblazer. Extreme web specialist. General travel evangelist. Amateur bacon maven.