The digital marketing landscape is constantly evolving, and the demand for professionals with the right skills is on the rise. From social media to content strategy, SEO, analytics, and more, there are a variety of digital marketing skills that are in high demand. Data analysis is a key component of digital marketing, as it helps organizations make better decisions and improve the performance of their campaigns. Content marketers use data analysis to understand what type of content suits their target audience and integrate keywords into the content to help them climb higher in the search results.
Social media is also an essential channel for marketers, as it's predicted that there will be more than 5 billion social media users by 2020. Companies are targeting social skills, as the demand for social media specialists consistently tops the list of most desirable skills every year. Search engine optimization (SEO) is another vital marketing strategy that has become more important for marketers to ensure online visibility. It covers not only on-page SEO, but also local and off-page SEO, which is especially important if you're working for a local brand.
Martech tools help companies optimize processes and make teams more effective, so having knowledge of these tools is a great transferable skill. Whether you're new to digital marketing or hoping to advance in your current role, Wharton Online's online digital marketing certification program can help. In this six-week program, you'll learn skills such as marketing analysis, social media marketing, word of mouth marketing, and more. Brands, universities and technology platforms are among those offering training in digital marketing skills.
As long as they have the necessary skills and knowledge, digital marketers will continue to be crucial in helping companies connect with their target markets and achieve their marketing goals. In conclusion, the most sought-after experience in digital marketing includes social media, content strategy, SEO, analytics, and more. A combination of these skills makes someone a sought-after salesperson with the social media knowledge that employers are looking for. Data analysis tools such as Google Analytics, HubSpot or Meta Business Suite are essential for digital marketers working on data analysis. Abbreviated video content is a key area to watch as it is the main means of communication used in content marketing.
Strategic keywords in content are also important for SEO success. With a passion for helping brands tell their stories (and the right knowledge or qualification), you'll discover that a career in digital marketing is not only satisfying but also lucrative.