Programmatic advertising is a powerful tool for marketers to reach their target audience more effectively. It provides a level of transparency that allows marketers to have full visibility of their campaigns. This transparency plays an important role in the efficiency that programmatic advertising can provide. According to Nielsen, when brands consolidated their campaigns with programmatic assurance, reach efficiency increased by 11%.
This means that, with the same investment in prints, they reached 11% more unique consumers. Programmatic advertising also offers a level of segmentation that is unmatched by any other form of modern marketing. Digital advertising software platforms like Choozle harness detailed consumer data to boost programmatic advertising campaigns on screens, video, mobile devices, audio, connected television, digital technology outside the home and other media. This data is available in real time, allowing marketers to make the necessary changes and optimize the placement and style of digital ads to achieve effective conversions. As digital marketing continues to grow and remain the primary way in which marketers communicate their advertisements to potential customers, programmatic advertising will become increasingly important. It provides marketers with the tools they need to communicate and sell effectively.