In today's digital world, customers are no longer following a linear path to conversion. They consult an average of 10 sources and switch between devices and platforms to complete tasks. To be successful, businesses must focus on optimizing their presence on Google, Facebook, Amazon, and all other platforms in the market. Retargeting is a powerful tool that can help businesses reach their goals by redirecting existing customers and leads based on their interactions with specific URLs. Neil Patel is the co-founder of NP Digital.
He has been recognized by The Wall Street Journal as one of the top influencers on the web, Forbes as one of the top 10 marketers, and Entrepreneur magazine as one of the 100 brightest companies. He is also a New York Times best-selling author and was honored by President Obama as one of the 100 entrepreneurs under 30 and by the United Nations as one of the 100 best entrepreneurs under 35. When it comes to retargeting customers with digital ads, it's important to limit the number of ads they see each month. Generally, it's best to keep it to around 20 ads per month. If you use more than that, you may come across as a nuisance to your customers.
Retargeting is all about creating new groups of buyers to target with online ads. To get the most out of your retargeting efforts, you need to have a detailed understanding of your data and the effectiveness of your marketing initiatives. WebFX's patented digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions.