Main digital marketing metrics and KPIs are essential for measuring the performance of campaigns and understanding the success of your strategy. Return on ad spend (ROAS) is a primary metric for every digital marketing campaign, and it is calculated by dividing the total revenue earned by the amount spent on ads. To help you achieve your goals, here are the 14 main metrics of digital marketing that you should track. Digital marketing metrics are values used to measure the success of campaigns.
To calculate this metric, add up all your advertising spending during a certain period and divide it by the number of potential customers acquired. CTR (click-through rate) is an important metric for measuring the efficiency of PPC ads and email marketing campaigns. Total site visits measure the total number of visitors to your website, and CPA (cost-per-action) is a simple metric used to calculate the amount invested by each person who becomes a paying customer. It's important to define your key performance indicators in advance, so you can focus on the numbers that really matter when evaluating your efforts. To help you do this, you can use a portal to centralize the most relevant information about your business and develop a blog to attract and encourage potential customers.