Virtual reality (VR) is a powerful tool for creating interactive digital environments. It utilizes game-building technologies such as real-time rendering to create immersive and adaptable digital spaces for teaching, learning, and entertainment. VR technology includes head-mounted displays, body tracking cameras, holographic projectors, and other controllers. To learn more about VR, check out this VR glossary.
VR makes the experience of using a computer more intuitive, rewarding, and immersive. Augmented reality (AR) allows users to view virtual objects or information while looking at real-world objects. By using specific AR glasses or another digital device such as a phone, users can see digital information superimposed on the physical world. Compared to traditional physical reality displays, AR technology has the advantage of providing immersive information that is more engaging and can be perceived as an extension of the physical environment.
This way, users can instantly access relevant information. These technologies can be tailored to each user for a variety of opportunities and uses. Augmented reality can improve your marketing efforts by allowing you to create better and more effective strategies. Learn how to use augmented reality in marketing here.
Hollywood has also realized the potential of virtual reality in digital marketing. It's time to embrace reality and expand your digital marketing strategy to include augmented and virtual reality. This combination of innovative technologies presents a wealth of opportunities for digital marketers. Brands like Marriot have already incorporated virtual reality into their digital marketing strategy with their “Transporters”, which allow users to virtually travel to Marriott locations around the world.