Are you still not convinced that advertising with influencers can bring real business results? According to Civic Science, 14% of 18-24 year olds and 11% of Millennials have purchased something in the past six months due to a blogger or influencer's recommendation. For many brands, influencers with a smaller but dedicated or specialized following base may be more effective. Influencers with 15,000 followers have some of the highest engagement rates of all platforms*. The cost, of course, can also be much lower. Nano-influencers have 10,000 followers or fewer, such as mom blogger Lindsay Gallimore (8.3 000 followers).
Micro-influencers have 10,000 to 100,000 followers, such as lifestyle blogger Sharon Mendela oui (13.5 000 followers). Macro-influencers have between 100,000 and 1 million followers, such as food and travel creator Jean Lee (115,000 followers). Mega-influencers have more than 1 million followers, such as TikTok star Savannah LaBrant (28.3 million followers).The number one goal for brands using influencer marketing is to reach new target customers. This makes sense since an influence campaign extends your reach to that person's followers.
Adore Me also used Bader's content to create an Instagram ad combined with an instant experience. This advertising campaign by influencers led to a 25% increase in subscriptions, with a cost per customer 16% lower than their usual advertising campaigns on Instagram. To maximize the effectiveness of your influencer marketing campaign, create a discount code and an exclusive link that influencers can share with their followers. This content harnesses the influencer's audience to reach consumers and boost sales in your store. Additionally, send the influencer a product sample so they can create realistic content based on their experience.
It's ideal to use this method with high-performing influencers who have the potential to grow. Even though it is a relatively young digital marketing channel, there is still a lot of uncertainty about how to use influencer marketing and how it can benefit your brand. Think about how your influencer marketing plan will fit into your broader social media marketing strategy and set measurable goals that you can report on and follow up on. According to U. S.
Marketing Professionals, the U. will be using some form of influencer marketing this year and that number will only increase over time. PayperPost was the first to compensate influencers but many marketers were skeptical of the longevity and authenticity of influencer marketing. Aspire is now considered the preferred marketing partner of TikTok, Meta and Pinterest and is identified as the influencer marketing platform for ROI-focused brands.