Measuring Digital Marketing Success: 5 Metrics to Track

Marketing success is often measured by the number of conversions, but there are other metrics that can help you track and measure your digital marketing performance. To effectively measure the success of a digital marketing campaign, you need to set measurable goals and objectives. This means choosing metrics or key performance indicators (KPIs) to track progress. For example, instead of saying that you want to improve your marketing performance, you could say, “I want to get 100 new followers on social media as a result of this campaign.” And make sure to set a deadline for achieving your objectives. You can also evaluate the average time users spend on the site to find out how attractive they find your content.

The longer they stay and the more pages they view, the more likely they are to enjoy your site's content and experience. Additionally, tracking the average number of pages per visit can help you better understand user interaction with the content. If you're in an industry that relies heavily on phone calls for sales, following up on leads and sales through phone calls is also important. Centralizing your digital marketing statistics and metrics gives you an additional advantage when it comes to compiling your knowledge in reports. Audience growth on social media, email list subscriptions, website traffic, consumer trust, digital presence, and brand awareness are all valuable results of a marketing campaign. Perfecting the processes for obtaining data from site visitors and adding it to your database of potential customers helps tremendously with this particular tactic for measuring the success of digital marketing. In addition, the following metrics make a difference when it comes to measuring the success of a digital marketing campaign:

  • Marketing Conversion Rate: This metric measures the conversion rate from qualified leads (MQL) to qualified sales leads (SQL).
  • Social Media Engagement: This metric measures how many people are engaging with your content on social media.
  • Website Traffic: This metric measures how many people are visiting your website.
  • Leads Generated: This metric measures how many leads have been generated as a result of your digital marketing efforts.
  • Return on Investment (ROI): This metric measures how much money you are making from your digital marketing efforts.
Using Meltwater can help you strengthen the monitoring of your metrics.

There would be little or no understanding of your success rate if you didn't use digital marketing KPIs. Contact us to learn more about the best digital marketing techniques to generate recurring revenue for your company.

AnnMarie Wehling
AnnMarie Wehling

Devoted twitter expert. Lifelong music trailblazer. Extreme web specialist. General travel evangelist. Amateur bacon maven.