Businesses that invest in digital marketing can expect to see a significant return on their investment. With the right strategy, companies can increase their revenues by more than 109%. However, it is important to note that businesses should expect to spend 10-20% of their revenues on digital marketing in order to be successful. Companies that invest in an aggressive PPC campaign, for example, can expect to have higher digital marketing costs. Digital marketing is also beneficial for businesses because it helps them increase their market share and grow their revenues.
Companies that build a strong community as a small startup can use specialty marketing to expand into larger markets. The monthly digital marketing pricing model allows businesses to pay a monthly fee to retain their service provider. Content marketing is one of the most effective digital marketing services for increasing brand awareness and loyalty. Content marketing offers an impressive ROI, generating 54% more leads than traditional marketing. Other digital marketing services that can help increase market share include email marketing and video marketing. Agencies with decades of experience often charge more for their digital marketing services due to the value of their experience.