The digital industry is a vast and complex landscape, and it can be difficult to navigate for newcomers or sellers looking to find their niche. To become a successful digital marketing expert, there are three key skills that you need to master: data analysis, content marketing, and social media marketing. Data Analysis. Data is the foundation of any successful digital marketing campaign.
You need to be able to analyze data quickly and accurately in order to make informed decisions about your campaigns. This means understanding the best data analysis tools and being able to create tables and graphs from the data being queried. Content Marketing. Content is the core of digital marketing, and content marketing will continue to be a crucial part of the game no matter what.
You need to be able to create high-quality, SEO-friendly content for many channels and know how to create an effective content strategy to attract and convert audiences. Social Media Marketing. Nearly a third of the population currently uses some type of social media platform and 97 percent of global companies use social marketing. This makes social media marketing an invaluable skill set in a digital marketer's toolbox.
You need to understand how to use paid advertising on social networks in order to reach people and ensure that your content is distributed. In addition to these three skills, it's also important to have a basic understanding of WordPress, HTML and CSS, Excel, and video production. These skills will help you set up your own website and blog for your own business, as well as create engaging video content for your campaigns. If you're passionate about digital marketing, there are several different career options in the field. From SEO to social media, content marketing and strategy, you'll gain up-to-date and relevant knowledge that will help you become an incredible digital marketer. Become a digital marketer ready to work in just 3 to 7 months, all backed by CareerFoundry's employment guarantee. Mastering these three essential skills will help you get started right away in any role you choose.