3 Digital Marketing Strategies to Help Your Business Grow

No matter what stage your business is at, the right digital marketing strategies can help you reach your goals. The most expensive visitor to your website is the first-time visitor, and most users don't convert on their initial visit. In fact, in most sectors, first-time visitors convert to sales or leads with less than 3%, while returning visitors convert with an average rate greater than 10%. So, it's worth investing in strategies that will bring visitors back. Familiarizing yourself with your brand helps to instill trust in the user and, in turn, makes them more comfortable committing to a purchase or interacting with your brand in another way.

If you're a service provider, send recipients exclusive or detailed information about the latest trends or statistics in your industry. At our agency, we have more than 100,000 subscribers to our blog because we share the latest trends in web design and digital marketing topics that are incredibly relevant to our audience. The most effective digital marketing strategy will depend on your unique business, industry and target market. Digital marketing campaigns are the basic components and actions of your digital marketing strategy that lead you toward a specific end goal. A digital marketing strategy is a plan to use online channels to establish an internet presence and achieve specific marketing objectives. Digital marketers support the overall marketing team and the strategic objectives of the entire company by deploying marketing strategies in the online environment, Rogers said.

Before implementing any new Internet marketing strategy, it's a good idea to audit existing digital channels, such as the website, social media accounts, content, and email campaigns. Here are some common but effective strategies that can help you create a comprehensive digital marketing plan:

  • Social media marketing: Investing more than half of your total budget into social media marketing will generate new visits to your website.
  • Retargeting ads: Set aside half of your remaining budget for retargeting ads.
  • Email marketing: Spend the other half of your budget on email campaigns that encourage repeat visits.
  • Content marketing: Connect with the public throughout the purchase process and double website conversion rates.
WebFX's patented digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions. While a spreadsheet can be an effective format for mapping out your digital marketing strategy, that approach can quickly become confusing and overwhelming. There are a lot of tools available to measure the success of digital marketing campaigns, and many marketers will use some combination of these tools, depending on their needs and audience. But what kind of information should you collect so that your own buyers can serve as the basis for your digital marketing strategy? A member of the academic team from Southern New Hampshire University (SNHU) spoke about how digital marketing aligns with traditional tactics and shared information about some of the types of digital marketing being practiced today.

AnnMarie Wehling
AnnMarie Wehling

Devoted twitter expert. Lifelong music trailblazer. Extreme web specialist. General travel evangelist. Amateur bacon maven.